The metaverse and Web 3 are ushering in a new wave of doing business. In some sense, the Web 3 community sees big, corporate brands as anathema to the crypto ethos, which values community, evangelists and profit sharing. The metaverse has its own brands that connote authenticity and quality. Many of these brands are very new, but are already truly global and have rabid, cult-like fanbases.



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