The metaverse has become a term associated with the future of the internet, evoking imagery of an interconnected web of virtual worlds, each guided by their own aesthetic, capabilities and set of rules. The “set of rules” component is important. None of us wants to participate in a digital universe where our data and identity are vulnerable to exploitation, and this is a very real fear given the history of data breaches, identity thefts, ransomware attacks, stolen funds and surveillance. This is why private digital identity is so key to the metaverse’s success and long-term viability.

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